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Masala Khari
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Home Food & Beverage Savories Masala Khari by Shree Balasa International: A State-of-the-Art Producer of Namkeen
Trikoni Mathi
Trikoni Mathi
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Khari Maska
Khari Maska by Shree Balasa International: State-of-the-Art Producer of Namkeen & Bakery Products

Masala Khari by Shree Balasa International: A State-of-the-Art Producer of Namkeen

Supplier:  SHREE BALASA INTERNATIONAL LLP
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Key Exporting Countries: UAE, USA, UK, Canada, Australia, South Africa, Singapore, Germany

In House Quality & R&D Labs: Yes

Shelf Life

12 months

Country of Origin

India

State

Gujarat

Ethnicity type

Pan India

Packaging Size

customisable

Packaging Type

Vacuum Packed Pouches

Certifications Type

BRC, GMP, ISO 22000:2018

HoReCa / Institional Packs

Yes

Private Label/ Contract Manufacturing? See if product is available from brand distribution only or Pvt. Label Manufacturing is possible

Yes

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Description

Masala Khari by Shree Balasa International

Established with a clear vision of bringing high-quality namkeen to consumers worldwide, Shree Balasa International stands as a testament to the power of dedication and innovation in the snack food industry. From its humble beginnings, the company has grown exponentially, becoming a household name synonymous with taste and quality. Shree Balasa International meticulously crafts each product with an unwavering commitment to excellence, ensuring that every pack of namkeen embodies the rich tradition and flavors that Indian snacks are known for.

The history of Shree Balasa International is marked by several key milestones that highlight its trajectory towards excellence. Originally founded with a modest setup, the company’s relentless pursuit of quality quickly set it apart from competitors. Investments in state-of-the-art technology and modern manufacturing processes enabled Shree Balasa International to scale production while maintaining the artisanal touch that defines its products.

Innovation has always been a cornerstone of Shree Balasa International’s philosophy. By continuously evolving its product offerings and integrating customer feedback into its development process, the company has consistently stayed ahead of market trends. This innovative spirit is particularly evident in their flagship product, Masala Khari, which combines traditional flavors with contemporary appeal, capturing the essence of what makes namkeen so beloved by consumers.

Furthermore, Shree Balasa International’s mission goes beyond just producing snacks. The company is deeply committed to enhancing the overall consumer experience through stringent quality control measures, sustainable practices, and community engagement. Their efforts in these areas have not only solidified their reputation as a top-tier producer but also as a responsible business entity concerned with the well-being of both its customers and the environment.

By continuously setting benchmarks in quality and customer satisfaction, Shree Balasa International has carved a niche for itself in the competitive world of snack foods. Their journey is a narrative of passion, innovation, and an unwavering commitment to delivering the finest namkeen to their ever-growing clientele.

The Making of Masala Khari: Tradition Meets Innovation

The creation of Masala Khari by Shree Balasa International is a harmonious fusion of tradition and innovation, offering a delightful blend of flavors and textures that has become a signature product. The journey begins with the careful selection of premium ingredients, which include fine wheat flour, butter, and a unique blend of exotic spices. Shree Balasa International pays meticulous attention to sourcing these spices, ensuring they are of the highest quality to maintain the authentic taste that defines Masala Khari.

Traditional recipes form the backbone of the production process. These recipes have been handed down through generations, preserving the rich culinary heritage while imparting a distinctive taste that has stood the test of time. The art of mixing the spices is critical and is conducted under the keen supervision of seasoned chefs who understand the nuances of achieving the perfect balance. Each ingredient is then measured with precision and blended to form a dough that embodies the essence of Masala Khari.

However, tradition alone does not define the making of Masala Khari. At Shree Balasa International, modern technology is seamlessly integrated to enhance production efficiency and consistency without compromising the integrity of the product. State-of-the-art mixing and baking equipment ensures that the dough is uniformly prepared and baked to perfection, resulting in the flaky texture and savory flavor that Masala Khari is renowned for.

Baking is a crucial phase where innovation shines. Advanced ovens with precise temperature controls guarantee even baking, ensuring that each piece of Masala Khari achieves the desired crispiness and taste. Despite the use of modern machinery, the company remains steadfast in preserving authentic flavors. Regular quality checks and adherence to traditional culinary standards ensure that every batch of Masala Khari retains its iconic taste and quality.

In essence, Shree Balasa International skillfully balances the preservation of time-honored recipes with the adoption of contemporary production methodologies. This synthesis of tradition and technology not only maintains the superior quality of Masala Khari but also sets it apart as a delightful snack that continues to win hearts across generations.

Quality Assurance and Health Benefits

At Shree Balasa International, ensuring the highest standards of quality and hygiene is paramount. A comprehensive and meticulous quality assurance process is implemented to guarantee that every Masala Khari product meets stringent safety and quality benchmarks. The initial stage involves a thorough inspection of raw materials. Each ingredient is carefully examined for purity and freshness to ensure that only the finest components are used in production.

The production phase is subjected to rigorous monitoring. Advanced manufacturing techniques and state-of-the-art equipment are employed to maintain consistency and quality. Throughout the process, various quality control measures are in place, such as regular sampling and testing, to detect any deviations and rectify them immediately. Continuous supervision ensures that the Masala Khari is produced under hygienic conditions, adhering to food safety regulations.

Before reaching consumers, each batch of Masala Khari undergoes final product testing. This meticulous step includes sensory evaluation, microbial testing, and packaging inspection to confirm that the product is safe, delicious, and shelf-stable. Shree Balasa International’s commitment to quality assurance not only upholds their reputation but also ensures customer satisfaction and trust in their products.

Beyond quality, Shree Balasa International is dedicated to promoting healthier snacking options. Masala Khari embodies this commitment by incorporating nutritious and natural ingredients. The use of whole grains, spices, and minimal artificial additives contributes to its health benefits. Rich in dietary fibers, essential vitamins, and minerals, Masala Khari supports a balanced diet and provides a wholesome snacking experience.

Additionally, the natural spices used in Masala Khari, such as turmeric and cumin, offer anti-inflammatory and antioxidant properties, enhancing overall well-being. By prioritizing both quality and health benefits, Shree Balasa International not only delights the palate but also nourishes the body, setting a standard for other producers in the industry.

Market Presence and Consumer Satisfaction

Shree Balasa International has established a formidable presence in the namkeen market, extending its reach both domestically and internationally. With a well-structured distribution network, the company ensures that its flagship product, Masala Khari, reaches a wide array of consumers. Their logistics span across multiple states in India and numerous countries worldwide, ensuring availability in diverse markets and catering to varying consumer preferences. Such a wide distribution network not only enhances accessibility but also helps maintain consistent availability of their products.

The consumer base of Shree Balasa International is remarkably diverse, encompassing different age groups and socio-economic backgrounds. This inclusivity can be attributed to the universal appeal of Masala Khari’s unique flavor profile, which resonates with both traditional and modern palates. Testimonials from satisfied customers frequently highlight the product’s crispiness and savory taste. As one enthusiast noted, “The Masala Khari by Shree Balasa International is a delightful treat – it’s become a staple in our household!”

Marketing strategies employed by Shree Balasa International are multifaceted and rigorously planned. Leveraging a blend of traditional advertising and digital marketing, the company actively engages with consumers through various channels. Social media campaigns, influencer partnerships, and promotional events have amplified their brand visibility, while strategic collaborations with retail chains and online platforms have expanded their reach. Additionally, their consistent focus on quality and innovation ensures consumer loyalty and brand trust.

Looking ahead, Shree Balasa International has ambitious plans for product diversification and market expansion. By introducing new varieties of namkeen and exploring untapped markets, the company aims to solidify its position as a leading producer of savory snacks. Continuous product innovation, coupled with strategic market analysis, ensures that Shree Balasa International remains at the forefront of the snack industry, delighting consumers with every crunchy bite of Masala Khari.

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